AdWords Editor Update
For those of you using AdWords Editor to assist in placing your Denver local advertising online, be advised that Google has just released the latest version of AdWords Editor - 7.6.1.
AdWords Editor is a desktop application that allows you to easily make changes to your Google Adwords Campaigns when you're not online. When you're done making your changes, you upload those changes to Google AdWords. A key feature of AdWords Editor is that it allows you to make bulk changes to your account pretty much instantly - something that is much more difficult to do while accessing AdWords online. AdWords editor is essential for any Denver businesses that are marketing using Google AdWords. It is a huge timesaver.
Microsoft adCenter Desktop Beta Update
Not to be outdone, Microsoft is also keeping pace by updating its adCenter Desktop Beta. Like Google AdWords Editor - the intent is to make it easier to set up and to make sweeping changes to your adCenter advertising account more easily. I have found in the past that Desktop Beta works pretty well - but have had some instances with changes I made locally getting through to my adCenter account. Hopefully things will work a bit smoother with this new update.
How Does this Help Me Market My Denver Small Business?
Most Denver businesses could probably benefit greatly by advertising online using the AdWords or AdCenter platforms. These desktop tools make it much easier to create and manage campaigns and save a ton of time over trying to deal with the online interface. The adCenter online interface in particular has quite a ways to go before it is as responsive and easy to use as the AdWords online interface. That said, the adCenter online interface is much improved from where it used to be and already outshines Yahoo's search marketing interface. It is much easier to use and much more intuitive.
For More Information about Google AdWords Editor, be sure to check out these links:
For More Information about Microsft adCenter Desktop Beta, be sure to check out these links: