Bing Search Engine Gaining Market Share
According to Nielsen, Bing's search market share rose 22.1 percent from August to September. This brings Bing to a total of 10.7% of all searches - well behind the market share of its biggest rival Google.
How to Advertise on Search Results Pages
If you wish to market your Denver business on search engine results pages, you need to go directly to the search engine advertising platforms:
Bing - Microsoft's AdCenter
Google - Google AdWords
When you sign up for one of these advertising services, you can purchase ads on search engine results pages that are related to your business. When people search for services that your Denver business offers, your ads will appear. Both search engines allow you to target to the local level. So, if you run a business in Denver, you can make sure that your ads only appear to people who are in Denver.
What Does this Mean for Marketing My Denver Small Business?
The smart path for marketing a Denver small business - or any small business that wishes to advertise on a local level - is to start out by trying online advertising with Google AdWords. Google will give you access to a much larger audience. This means that you'll get feedback much more quickly on what is working and what isn't. Starting with Google AdWords will give you the opportunity to fine tune your campaign prior to bringing it over to other advertising platforms.
When to Advertise on Microsoft AdCenter
After you've learned what you can from Google AdWords - the time is right to bring the small business marketing campaigns over to Microsoft's AdCenter. While it reaches a smaller audience, Microsoft AdCenter has some advantages over Google. There is generally less competition - especially at a local level. What this means is that your cost per lead for your Denver Marketing efforts will likely be significantly less when advertising with Microsoft AdCenter than it is when Google AdWords is used.