A recent Denver Business Journal article referenced a poll by KPMG which didn't exactly provide inspiring news about the Denver metro economy. 48 board members of Denver area companies were polled, and they weren't exactly bullish about the outlook for the Denver metro economy. A significant percentage of those polled believe that cust reduction measures had gone so far that future economic growth would be stalled for a number of years. While cost cuts do help by forcing companies to be more efficient, side effects include a lack of job growth and a more conservative approach that eliminates taking risks which could provide real value to companies.
How Does this Help Me Market My Denver Small Business?
While it is never encouraging news to know that the Denver metro economy is likely going to be stalled for the forseeable future - there are steps that you can take to get an edge on the competition for the reduced pool of potential clients. Denver Small Businesses need to ensure that they are getting the best possible return on their marketing dollars. Online marketing provides the best return on investment possible for Denver Small businesses. The cost of customer acquisition using online methods is 75% lower than it is for phone book advertising, and 95% less than using traditional marketing methods like direct mail.