Using GoDaddy's GeoDomainMap Tool
Recently, GoDaddy launched a pretty impressive tool: The Geo Domain Map that can help you find a great domain name for your Denver small business. I provide a video walkthrough of this tool in a future blog post, but first let me give you the general overview of why it can be such a helpful tool for Denver small businesses looking for the perfect domain name.
What is an Exact Match Domain Name?
An exact match domain name would be a domain name that perfectly matches whatever someone types into a search engine search box. Studies have shown that exact match domain names get a little boost in the search engine results when compared to non-exact match domain names.
Denver Small Businesses and Exact Match Domains
For local search in the Denver area, it might be helpful to have your location (e.g. Denver, Aurora, Lakewood, Littleton, Highlands Ranch...) as part of your domain name. Your domain name could be your location combined with services or products that you provide. It can actually help you bring in more traffic (and more Denver metro clients) to your website.
A Geographic Exact Match Domain Name Example:
Let's say that I have operate a widget store in Denver. If I purchased and used the domain name "denverwidgetstore.com", I would likely get a bit of a bump up in Google's algorithm determining where I should appear in the search results. This advantage would only occur if someone typed in "denver widget store" as their search phrase.
Getting A Good Denver Domain Name Isn't Everything
Keep in mind, even if you do get a great Denver metro domain name that defines your location and your services, you still have work to do. This is a good first step, but to rank well with the search engines, you still need to remember a couple of very important things:
- You still must have original quality content on your site to rank well. The domain name is just one part of what will factor into your overall search engine ranking for search phrases.
- An exact match domain name isn't worth anything unless people are actually searching for the terms in your domain name. Use a keyword tool to make sure that you pick popular Denver area search phrases.
How Does this Help Me Market My Denver Small Business?
The GoDaddy GeoDomainMap search is a pretty useful tool. Not only is it fun to play with, but you can explore certain domain names that could serve as your primary domain name - or domains that could be used in PPC campaigns to bring traffic to your business. It is a tool that is worth your time to check out.