Recently, Google made it possible to add a message to your Local Business Center Listing. The message can be up to 160 characters or less and will appear on your Local Business listing. The message will stay up for 30 days - after which it will no longer appear. Here's how it works.
Go into your Local Business Listing Dashboard off to the right (as shown below) - you'll see an area that says "Post to your place page". You'll enter the text that you'd like to appear on your listing and press the post button.
As you can see below, your message will appear on your local business listing. It appears midway through the listing and is denoted with a message icon right next to it.
How Does this Help Me Market My Denver Small Business?
For Denver small business owners, this feature is a relatively minor addition, but it can provide a slight advantage when compared to other similar listings. Visitors to your local Denver listing can see that you're keeping your local listing updated. You can also communicate special offers to clients through the message.
Before expending too much time on making sure this listing is kept up to date frequently, I'd be sure to check out your Dashboard in the Local Business Center. Take a look at the "Impressions" line graph along the left hand side of the dashboard. If you're getting a lot of impressions, and especially a lot of actions, it may be worth your while to post to your place page. Also, while Google doesn't specifically mention it, it probably couldn't hurt from a Google algorithm standpoint to keep your listing current.