In a follow-up to an earlier blog post that I did last week about a very big black Friday online, "Cyber Monday" last week was also a huge day for online retailers. According to an article in the Denver Business Journal, Cyber Monday Sales increased over 13% from 2008. These strong online sales are in sharp contrast to the in-store sales which were mediocre at best according to the Wall Street Journal.
How Does this Help Me Market My Denver Small Business?
More and more consumers are getting comfortable with not only looking for goods and services online, but also on making those purchase decisions online. If you own a Denver small business you need to be aware of this continuing trend and make sure that you have a strong onlie presence that caters to metro Denver consumers. In addition to having a website with great content that appeals to your Denver customers, you also need to have an online marketing campaign that specifically targets your Denver metro clients.