I was reading a recent article in the Denver Business Journal about Denver area nonprofits. Not surprisingly, demand for services offered by nonprofits is increasing, while resources available to the non profits is decreasing.
Google Grants: Free Advertising for Colorado Nonprofits
If you are a Colorado nonprofit, there is some good news. You can receive up to $10,000 per month in free Google advertising with their Google Grants program. The major downside I see with the program is that the CPCs (cost per click) must be $1 or less. Often times, these terms are extremely non-competitive - and the keywords that your nonprofit may bid on may not be eligible based on CPC alone. In a future post, I'll describe how nonprofits can see whether or not their targeted keywords would fit in for this $1 or less CPC eligibility requirement.
Is my Colorado Nonprofit Eligible for Google Grants?
Be sure to check out the Google Grants Guidelines for the details, but here are some of the highlights.
- You must have a website, ads must link to a page on your website
- Keywords you target must be relevant to your programs and services
- Website can't display Adsense or related revenue generating ads
- On-going active management of your campaign is your organization's responsibility once active
- Your organization must have 501 3(c) status
More Details about the program:
- Google has around 4,000 people currently involved with Google grants
- Typical Grantee receives around $300 worth of advertising per month
- You can receive up to $10,000 per month in free advertising
- Downside - bids are limited to $1 cpc - which is very low